Brand: Nike By You (Formerly NikeID)
Project: Nike By You Website & Mobile App Redesign
Term: Internship
Project: Nike By You Website & Mobile App Redesign
Term: Internship
Challenge:
Nike By You allows users to customize their footwear, but engagement with the platform was lower than expected. The challenge was to redesign the website and mobile app to create a more seamless and immersive customization experience, driving user adoption and increasing interaction with Nike’s personalized features.
Approach:
Conducted user research to identify friction points in the customization process.
Redesigned the Nike By You interface for both web and mobile, ensuring an intuitive, engaging, and mobile-first experience.
Enhanced the customization flow, introducing real-time 3D previews, interactive design tools, and an improved save/share feature.
Integrated social sharing capabilities, allowing users to showcase their designs across platforms.
Optimized performance and UI/UX to make customization faster and more accessible.
Impact:
Overall Interaction Rate: Increased significantly due to improved usability and engagement-driven features.
Strengthened Nike’s brand identity in customization, reinforcing consumer creativity and self-expression.
Successfully modernized the Nike By You digital experience, creating a scalable foundation for future innovation.
The project redefined how users interact with Nike’s customization platform, making personalization more engaging, shareable, and accessible across devices.
