Brand: Penguin Random House
Contract: 1 month
Engagement Metrics:
Views: Increased by 250%
Shares: increased by 200%
Overall Interaction Rate: Increased by 200%
Challenge: The task was to create a design that not only highlighted the recognizability of the Penguin Books brand but also conveyed the book’s central theme of individuality, self-responsibility, and initiative. The coat needed to feel both contemporary and timeless.
Approach: To craft a design that resonates with both book lovers and style enthusiasts, I incorporated classic Penguin brand elements—the Penguin logo on the back collar, the sub-logo on the left chest, and a color palette true to Penguin Books. Drawing from The Rainbow, I integrated a hidden, screen-printed detail of pages from the book on the interior lining, creating an intimate and personal touch that invites wearers to reflect on the book's themes.
Impact: This exclusive design elevates Penguin Books as a lifestyle brand, generating excitement across social media and sparking conversations around literature and style. The unique and thoughtful details ensure that The Penguin providing a way to drive engagement and boosting Penguin Books' visibility and sales.
