Master's Project: Dog Dating App – Connecting Canines & Their Owners
Term: 2 Years
Term: 2 Years
Challenge: Pet owners often struggle to find compatible playmates for their dogs, leading to missed socialization opportunities. Additionally, there was a gap in the market for an app that catered to both dog companionship and owner connections, blending social networking with pet care.
Approach:
- Conducted user research to understand pet owner pain points and social behaviors.
- Designed an intuitive, mobile-first UX/UI experience emphasizing ease of use and engagement.
- Developed branding, including a playful yet modern visual identity, ensuring appeal to dog lovers.
- Integrated engagement-driven features such as personalized dog profiles, location-based matching, and interactive messaging.
- Implemented a strategic social media and content marketing campaign to drive adoption and user retention.
Impact:
Views: Increased by 300% through optimized UI/UX and targeted digital campaigns.
Shares: Boosted by 120% via viral social content and influencer collaborations.
Overall Interaction Rate: Grew by 300%, proving strong user engagement and adoption.
The project successfully demonstrated how thoughtful UX design and branding can drive engagement in niche social platforms, reinforcing the power of digital innovation in pet-friendly communities.
