Brand: Ernst & Young (EY) Athlete Mobile App
Contract: 3 Months
Contract: 3 Months
Project: Empowering Athletes’ Career Transitions with EY
Challenge: Athletes often face challenges transitioning from sports to corporate careers, struggling to leverage their skills in a new professional environment. EY’s Athlete Transition Program needed a digital solution to streamline this process, providing athletes with accessible career resources, mentorship, and job opportunities within the firm.
Approach:
Designed a mobile-first platform tailored to athletes, ensuring intuitive navigation and accessibility.
Developed a seamless onboarding experience, mapping athletes’ skills to EY career paths.
Integrated mentorship matching, connecting athletes with EY professionals for guidance.
Incorporated engagement-driven features, including career workshops, exclusive job postings, and real-time progress tracking.
Launched a strategic marketing campaign, leveraging athlete ambassadors and EY’s corporate network to drive adoption.
Impact:
Views: Increased by 300% through targeted outreach and app optimization.
Shares: Grew by 120%, driven by athlete advocacy and social media campaigns.
Overall Interaction Rate: Surged by 300%, highlighting strong user engagement and program effectiveness.
The EY Athlete Mobile App successfully bridged the gap between sports and corporate careers, reinforcing EY’s commitment to athlete development and long-term professional success.
