Brand: Zalando
Project: Zalando Mobile App UX Redesign
Project: Zalando Mobile App UX Redesign
Challenge: Zalando’s mobile shopping experience needed a more intuitive architecture to enhance navigation, personalization, and overall user engagement. The challenge was to redesign the app’s structure and conduct user testing to ensure a seamless and efficient UX that improves conversion rates and customer satisfaction.
Approach:
Conducted user research & behavior analysis to identify pain points in navigation and checkout flows.
Developed a new information architecture, simplifying category browsing and product discovery.
Implemented personalized recommendations based on user behavior and preferences.
Created interactive prototypes and conducted multiple rounds of usability testing to refine the design.
Enhanced mobile-first UX/UI, ensuring accessibility, speed, and ease of interaction.
Impact:
Improved navigation efficiency, reducing drop-off rates during product searches.
Increased engagement, with users spending more time exploring personalized recommendations.
Higher conversion rates, driven by a more intuitive and frictionless shopping experience.
The redesigned Zalando mobile app delivered a more user-centric experience, ensuring seamless navigation, better product discovery, and an engaging shopping journey tailored to individual users.
