Project
For my first project with Puma, I brought vibrant energy into the heart of the Puma London store on the renowned Carnaby Street. This project played a pivotal role in a global campaign aimed at elevating track and field athletes on Puma's sister platform, @pumasportstyle.
The brief was clear: curate an unparalleled shopping experience for Puma's elite athletes while simultaneously curating engaging content for @pumasportstyle, highlighting Puma's athleisure products.
The strategy revolved around uniting two prominent Puma-sponsored track athletes, JuVaughn Harrison (High Jumper) and Leticia Oro Melo (Long Jumper), both of whom were primed to compete at the London Diamond League event that weekend.
I created exclusive behind-the-scenes content, offering fans a unique perspective of track and field athletes outside of their sport. The captivating visuals showcased the athletes' distinctive styles as they prepared to compete at the iconic London stadium.
Approach
As the focus remained on the athletes, I mirrored their individual styles, immersing fans in the Puma shopping experience.
I incorporated a series of fast cuts, highlighting the product and the athletes browsing the store. By emphasizing speed throughout the visuals, I reinforced Puma's #ForeverFaster messaging.
Impact
I leveraged the power of visual storytelling to stretch the boundaries of track and field athletes. I made the impossible possible! The groundbreaking campaign took center stage on @pumasportstyle's Instagram, pushing JuVaughn and Leticia into the spotlight, where they captivated 2.6 million viewers.
