Brand: Puma
Contract: Freelance 1-day Photoshoot
Engagement Metrics:
Likes: Increased by 120%
Comments: Up by 200%
Shares: Boosted by 110%
Overall Interaction Rate: Up by 200%
The brief was clear: curate an unparalleled shopping experience for Puma's elite athletes while simultaneously curating engaging content for @pumasportstyle, highlighting Puma's athleisure products.
The strategy revolved around uniting two prominent Puma-sponsored track athletes, JuVaughn Harrison (High Jumper) and Leticia Oro Melo (Long Jumper), both of whom were primed to compete at the London Diamond League event that weekend.
I created exclusive behind-the-scenes content, offering fans a unique perspective of track and field athletes outside of their sport. The captivating visuals showcased the athletes' distinctive styles as they prepared to compete at the iconic London stadium.
Approach: As the focus remained on the athletes, I mirrored their individual styles, immersing fans in the Puma shopping experience.
I incorporated a series of fast cuts, highlighting the product and the athletes browsing the store. By emphasizing speed throughout the visuals, I reinforced Puma's #ForeverFaster messaging.
Impact: I leveraged the power of visual storytelling to stretch the boundaries of track and field athletes. I made the impossible possible! The groundbreaking campaign took center stage on @pumasportstyle's Instagram, pushing JuVaughn and Leticia into the spotlight, where they captivated 2.6 million viewers.
